The Insider's Guide for Speakers Selling to Associations
June 08, 2024
9:00 AM - 12:00 PM
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The Writer’s Center
4508 Walsh St
Bethesda , MD 20815
Directions
Ed's is a content-packed program which will immediately help you to sell more of your speaking services to more associations and societies. To help you achieve this, Ed will cover, Why Associations, Your Positioning, Selling via Telephone through Editors, Finding Associations for Free Paying for Information, Mining Data from Association Websites, Meeting Industry Events, Meeting Industry Publications, and Article Logistics.
All attendees will receive a copy of "BOOKED! The Insider's Guide for Speakers Selling to Associations" which parallels with Ed's presentation.
You will walk away with the necessary tools, skills and understanding to implement your business acceleration immediately ... if you are willing to do the work.
Ed Rigsbee, CAP, CAE, shares how professional speakers and other subject matter experts can sell their speaking services to trade associations and professional societies. The answer is to go in through the back door. Build a relationship with the editor by making your articles available and then bridge to the decision maker. From that point, your selling efforts will be effective.
You may watch his video about his approach to selling to associations.
https://youtu.be/PuxDdNXMpDw?si=D6fT01BwCQdDOZ39
THREE KEY LEARNING OBJECTIVES
- Understand how to navigate the trade association and professional society environment
- Learn Ed's system for quickly finding and connecting with decision-makers
- Will walk away with the tools and understanding necessary to dramatically increase your association bookings
This event will be held IN-PERSON on Saturday, June 8, 2024 from 9am until 12 Noon at a new location:
The Writer’s Center
4508 Walsh St
Bethesda MD 20815
Parking is available opposite The Writer’s Center on Walsh Street. Parking costs $2 per hour and can be paid by coins, or by cell phone (Park Mobile or Passport Parking App)
Kindly note that registration fees for this meeting are non-refundable. We encourage you to carefully review the details before registering.
Tickets
$30.00 NSA-DC Member Registration
$60.00 Guest Registration (Regular Rate)
