We make snap judgments all day, often based on almost no information and with virtually no deliberation. The marketplace does the same with you and your business: it sees your tagline, product, or service and quickly decides what you’re about.

Don’t fight that instinct. Use it.

Mark Levy calls the solution a Big Sexy Idea: your signature idea and point of differentiation. Put it at the center of your sales pitches, website, talks, books, and media outreach, and people’s instant judgments will be shaped by one of your strongest ideas.

In this presentation, Mark shows you how to create a Big Sexy Idea to capture attention, win business, and make a marketplace splash.

THREE KEY LEARNING OBJECTIVES OR OUTCOMES FOR ATTENDEES

1. Identify valuable ideas and stories overlooked because they are too close to their work.
2. Explain what makes their work different in language others understand, remember, and repeat.
3. Shift perspectives to generate original ideas that competitors and AI cannot easily imitate.